Sponsoring
has its own, prominent place in the marketing mix and is
often necessary since it offers particular benefits which
are not provided by the advertising itself or by public relations.
Most importantly, sponsoring may open the market to a company
or a product and create an appropriate sales climate which
is beyond reach of any other form of promotion. Sponsoring
operates at several levels, namely, the brand creation, product
promotion with the use of entertainment, personnel relations,
community relations and sales increase.
The effectiveness of sponsoring is measured mainly by positive feedback
in the media, higher rank of the brand, wide awareness of the brand
among the general public and at times also the support and trust
of the general public.
We:
develop guidelines
for sponsoring policy determined by the sector, location and
the type
of the client’s activity
analyse and recommend sponsoring offers
supervise the implementation of sponsoring
projects
