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A
website is the most efficient method of providing access
to the offer and information about the company to all participants
of its business environment. It is also an excellent business
card of the company which is available from every place in
the world. Both those functions, however, require the website
to be compatible with the visual identity system, mission,
strategy and values promoted by other public relations tools.
Of course, the website must also meet specific requirements
concerning its content.
Corporate or product websites involve a very strong PR communication
which results not only from the information about the company and
its offer, but also from a general usefulness of the website, the
level of applied technological solutions and aesthetic qualities.
Internet users do not form their opinions about companies only on
the basis of texts included on the website, but on the basis of a
whole set of visual, and sometimes sound, incentives which demonstrate
the multimedia creativity of the website developers. However, the
overestimation of one of the applied solutions may lead to a number
of undesired consequences, thus the importance of maintaining appropriate
balance between the contents and the form of their
presentation.
We implement or redesign the existing websites of the clients using
our company’s permanent PR services free of charge.
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