| After
the marketing boom is over, the relations with environment,
which cannot be limited to the present or potential clients,
gain significance. According to experts, nowadays mass PR
is being replaced with individualisation, whereas standard
actions are being replaced with solutions aimin to build
the closest possible bonds with the most important strategically
business environment target groups.
In this context, PR has become one of the most important management functions,
and companies are becoming increasingly convinced to
take actions to build their positive image and good reputation,
as well as brand awareness and ideas it represents. Achieving
and maintaining such values requires a long-term communication
strategy, whose guidelines must be accepted and supported
by the management.
Our PR strategy includes:
 |
Analysis
of client's macro and micro business environment |
|
SWOT analysis |
|
Analysis of former
communication actions |
|
Defining target
groups of PR actions |
|
Defining aims of
PR actions |
|
Defining key PR
messages |
|
Selecting appropriate
PR tools |
|
Efficiency estimation
methods |
|
